Building a Successful B2B Shopify Store

B2B e-commerce is booming, with global sales expected to reach $20.9 trillion by 2027. Shopify Plus provides the tools you need to capture this market. ## Why Shopify Plus for B2B? Shopify Plus offers features specifically designed for B2B: - Company accounts and buyer permissions - Custom catalogs and pricing - Net payment terms - Self-serve portal capabilities ## Setting Up Your B2B Store ### 1. Company Account Structure Create a hierarchy that reflects how your customers operate: - Company-level settings - Location-based ordering - Individual buyer permissions ### 2. Custom Pricing Implement pricing strategies that work for wholesale: - Volume-based discounts - Customer-specific pricing - Currency and tax handling ### 3. Payment Terms Offer flexible payment options: - Net 30, 60, 90 terms - Credit limits - Automated invoicing ## Essential B2B Features **Quick Order Forms**: Let buyers rapidly add products by SKU or from previous orders. **Quote Requests**: Handle complex pricing negotiations within your store. **Approval Workflows**: Support organizations with purchasing hierarchies. ## Integration Considerations Your B2B store needs to work with: - ERP systems - CRM platforms - Accounting software - Inventory management ## Measuring Success Track B2B-specific metrics: - Average order value - Customer lifetime value - Reorder frequency - Time to first order ## Conclusion B2B on Shopify Plus requires thoughtful setup but offers tremendous growth potential. Start with core features and expand based on customer feedback.